{"title":"Nutrition","description":"","products":[{"product_id":"gu-hydration-tabs","title":"GU Hydration Tabs","description":"\u003cstrong\u003eGU Hydration Drink\u003c\/strong\u003e\u003cbr\u003eCreated primarily for hydration, GU Hydration Drink Tabs offer the athlete a low-calorie drink option. GU Hydration Drink Tabs are reformulated with xylitol to help reduce gastrointestinal distress when compared to sorbitol.\u003cbr\u003eSodium, the primary electrolyte lost in sweat, helps maintain water balance. Use GU Hydration Drink Tabs before, during, and after exercise to hydrate and replenish electrolyte levels.\u003cbr\u003eELECTROLYTES Maintain system balance and aid in optimum hydration.\u003cbr\u003eDrop one tab into 16 oz of water. Pre-hydrate before activity. During activity, drink 20-30 oz per hour.\u003cbr\u003e","brand":"Gu","offers":[{"title":"Default Title","offer_id":47137034207399,"sku":"FP_16631","price":15.9,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5596\/4327\/files\/MediumProduct_203219_110499.jpg?v=1760598104"},{"product_id":"gu-liquid-gel","title":"GU Liquid Gel","description":"\u003cstrong\u003eLIQUID ENERGY\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA great tasting energy source that includes electrolytes for optimal hydration, amino acids to reduce muscle breakdown and caffeine in some flavours for increased focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThere are only 100 calories per packet, yet I burn through 100 calories in 10 minutes. Shouldn't I eat more than one every 30-45 minutes*\u003c\/strong\u003e\u003cbr\u003eWe limited consumption to 100 calories because, in general, the body can digest roughly 350 calories per hour during exercise. If you tried to eat more, the body would divert blood from your muscles- say 'buh-bye' to a personal record-to handle the excess food. If your metabolism is slow, then one GU every 45 minutes works fine. If you have an athlete's metabolism, try ingesting one every 30 minutes and see if it agrees with you.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow do you eat GU Liquid Energy*\u003c\/strong\u003e\u003cbr\u003eRip open the top and squeeze the entire packet into your mouth-don't save half of it for later (it'll get messy). The recipe of electrolytes, carbohydrates and amino acids was created to be taken in one shot to provide you with maximum benefits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow should you use GU Liquid Energy to help you recover from hard training or racing*\u003c\/strong\u003e\u003cbr\u003eWhen you stop, go ahead and eat a pack, even if it's been less than 30 minutes from your last shot. Now that you've stopped exercising, your stomach can handle those calories and needs them to start restoring your muscle glycogen-essentially the body's instant fuel reservoirs.","brand":"Gu","offers":[{"title":"Default Title","offer_id":47137034371239,"sku":"FP_16656","price":4.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5596\/4327\/files\/MediumProduct_GuEnergyLiqu_996336.jpg?v=1760598115"},{"product_id":"sis-nutrition-go-energy-mini-bar-40g","title":"Sis Nutrition Go Energy Mini Bar 40G","description":"SiS GO Energy bars are a nutritious, easily digestible and high carbohydrate based snack made from fruits and wholesome ingredients. The reduced size (compared to the larger GO Energy Bars) provides a practical and nutritious approach to provide carbohydrate during exercise. Proven by thousands of athletes in the world's toughest races, it meets their demanding energy needs.\u003cbr\u003eSiS GO Energy Mini Bars blueberry are high in carbohydrate (26 grams), moderate in protein (4.5 grams) and low in fat (2 grams).\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBenefits of SiS GO Energy Mini Bars\u003c\/strong\u003e\u003cbr\u003eDepleting your carbohydrate stores during exercise is one of the major causes of fatigue. Delivering additional carbohydrate during exercise is known to improve performance, race times and delay the onset of fatigue.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003cbr\u003e- 25 grams of carbohydrate packed into each bar\u003cbr\u003e- Made from natural fruit ingredients\u003cbr\u003e- Convenient size for in racing fuelling\u003cbr\u003e- Contents: 30 x 40g Bars\u003cbr\u003e- Suitable For Vegetarians.","brand":"Sis Nutrition","offers":[{"title":"Default Title","offer_id":47137034404007,"sku":"FP_16692","price":3.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5596\/4327\/files\/MediumProduct_euchocolatef_624272.jpg?v=1760598125"},{"product_id":"pure-energy-gel-35g-with-30mg-caffiene","title":"Pure Energy Gel 35G With 30MG Caffiene","description":"\u003cstrong\u003ePURE Energy Gels\u003c\/strong\u003e are a premium natural sports gel using real ingredients for flavour, carbohydrates, and electrolytes.\u003cbr\u003e\u003cbr\u003e- similar consistency to traditional gels\u003cbr\u003e- Premium real ingredients\u003cbr\u003e- Not sickly sweet or over flavoured\u003cbr\u003e- 22 - 23g carbohydrates per serve\u003cbr\u003e- Made in New Zealand","brand":"Pure","offers":[{"title":"Default Title","offer_id":47139109404839,"sku":"FP_37428","price":3.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5596\/4327\/files\/MediumProduct_KAMPCDkernel_682538.jpg?v=1760639062"},{"product_id":"pure-whey-protein-concentrate-1kg","title":"Pure Whey Protein Concentrate 1KG","description":"\u003cstrong\u003ePURE Whey Protein\u003c\/strong\u003e is a premium natural protein powder using New Zealand made whey protein combined with raw organic cacao powder, natural\u003cbr\u003e\u003cbr\u003e- 21g protein per serve\u003cbr\u003e- Not sickly sweet or over flavoured\u003cbr\u003e- Made in New Zealand\u003cbr\u003e- 33 serves per 1kg pouch","brand":"Pure","offers":[{"title":"Default Title","offer_id":47139110650023,"sku":"FP_33491","price":79.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5596\/4327\/files\/MediumProduct_VXOZQBPWP1KC_907608.jpg?v=1760639173"},{"product_id":"pure-starter-pack","title":"Pure Starter Pack","description":"The ideal Starter Pack.\u003cbr\u003e\u003cbr\u003e- The CamelBak Podium 710ml bottle is packaged with 4 x PURE Electrolyte Hydration 42g single serve sachets inside (one of each flavour) and presented beautifully for sale with a quality neck tag, explaining the contents held inside the bottle..","brand":"Pure","offers":[{"title":"Clear","offer_id":47139112059047,"sku":"FP_34374","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5596\/4327\/files\/MediumProduct_FZUZFAKERNEL_942587.jpg?v=1760639333"},{"product_id":"pure-fluid-energy-gel-50g","title":"Pure Fluid Energy Gel 50G","description":"Flavoured with real fruit and fruit juices and easy to consume. The gels are not sickly sweet (no added fructose) and are light in consistency, making them easier to consume while exercising and racing.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDesigned for use during exercise, they contain 25-26g carbohydrates and are a highly practical way to provide a fast energy boost in easy to open packaging. Use 15 minutes prior to activity then every 30-40 minutes during exercise, up to a maximum of 10 servings per day.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eWhy, How Much \u0026amp; When\u003cbr\u003eScience tells us that consuming 30-60 grams + of carbs per hour (even higher in ultra endurance activities), within a session, will enhance performance. Although it may feel early, this should be started in the very first hour, ideally 10-15 min pre start. We generally suggest 1-2 gels hourly on top of your electrolyte hydration but trial this in training and adjust to suit you.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eFluid Energy Gels are designed to provide fast fuel during exercise in a no-fuss easy-to-use way. PURE gels have carbs in the form of maltodextrin, which is absorbed quickly and used as muscle fuel. Most sports gels on the market are hard to consume with their sticky consistency, taste artificial and can be sickly sweet making them difficult to use for long periods while training and racing.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eFluid Energy Gels are more liquid than a traditional gel making them quick and easy to consume on the go.","brand":"Pure","offers":[{"title":"Default Title","offer_id":47139112485031,"sku":"FP_37438","price":3.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5596\/4327\/files\/MediumProduct_NDFCYZkernel_964427.jpg?v=1760639378"},{"product_id":"pure-endurance-formula-500g","title":"Pure Endurance Formula 500G","description":"\u003cstrong\u003ePURE Endurance Formula\u003c\/strong\u003e is a premium drink base specifically formulated with real fruit, carbohydrates, mineral salts and whey protein isolate.\u003cbr\u003e- Perfect for strenuous exercise of 2 hours and over\u003cbr\u003e- Contains the electrolytes, sodium, potassium, magnesium, and calcium\u003cbr\u003e- 4.2% carbohydrate content\u003cbr\u003e- 1g of protein per 100ml\u003cbr\u003e- Each resealable pouch makes 9 litres\u003cbr\u003e- Not sickly sweet or over flavoured\u003cbr\u003e- Stomach friendly","brand":"Pure","offers":[{"title":"Default Title","offer_id":47139113435303,"sku":"FP_37431","price":44.99,"currency_code":"NZD","in_stock":true},{"title":"Raspberry","offer_id":47139113468071,"sku":"FP_36151","price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5596\/4327\/files\/MediumProduct_DQDPFJPAPWBN_565415.jpg?v=1760639433"},{"product_id":"pure-performance-race-fuel-700g-pouch","title":"Pure Performance + Race Fuel 700G Pouch","description":"Race Fuel has been designed specifically for the endurance athlete using the latest research around an emerging power ingredient called Cluster Dextrin. This sports drink aims to deliver the high level of carbohydrates and electrolytes required to increase performance while minimising gastrointestinal distress.\u003cbr\u003e\u003cbr\u003e- High carb - 90g per serve\u003cbr\u003e- Unflavoured to minimise flavour fatigue\u003cbr\u003e- High in electrolytes (sodium, potassium, magnesium, calcium)\u003cbr\u003e- Can be used as a sole source of fuel\u003cbr\u003e- HASTA certified product\u003cbr\u003e- 97.5g sachet contains one serve and 700g pouch contains 7 serves.","brand":"Pure","offers":[{"title":"Unflavoured","offer_id":47139114614951,"sku":"FP_37259","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5596\/4327\/files\/MediumProduct_RVBSDBkernel_165105.jpg?v=1760639583"},{"product_id":"pure-performance-race-fuel-975g-sachet","title":"Pure Performance + Race Fuel 97.5G Sachet","description":"Race Fuel has been designed specifically for the endurance athlete using the latest research around an emerging power ingredient called Cluster Dextrin This sports drink aims to deliver the high level of carbohydrates and electrolytes required to increase performance while minimising gastrointestinal distress.\u003cbr\u003e\u003cbr\u003e- High carb - 90g per serve\u003cbr\u003e- Unflavoured to minimise flavour fatigue\u003cbr\u003e- High in electrolytes (sodium, potassium, magnesium, calcium)\u003cbr\u003e- Can be used as a sole source of fuel\u003cbr\u003e- HASTA certified product\u003cbr\u003e- 97.5g sachet contains one serve and 700g pouch contains 7 serves.\u003cbr\u003e\u003cbr\u003ePerformance + Race Fuel - Unflavoured 97.5g sachet","brand":"Pure","offers":[{"title":"Unflavoured","offer_id":47139114647719,"sku":"FP_37260","price":11.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5596\/4327\/files\/MediumProduct_CFUOVMkernel_838735.jpg?v=1760639594"},{"product_id":"pure-performance-race-ready-magnesium-90-capsules","title":"Pure Performance + Race Ready Magnesium 90 Capsules","description":"\u003cstrong\u003ePURE - PERFORMANCE PLUS MAGNESIUM CAPSULES\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eDiscover the transformative benefits of PURE Performance + Race Ready Magnesium, a high-quality, bioavailable magnesium bisglycinate in a convenient capsule form, specifically formulated to support healthy muscle function and relaxation after exercise and supports the body during times of stress.\u003cbr\u003eMagnesium bisglycinate is the gold standard in magnesium and delivers \u003cstrong\u003e120 mg of elemental magnesium per capsule\u003c\/strong\u003e. It is well known that it is a comprehensive solution for overall well-being and renowned for its superior bioavailability, magnesium bisglycinate is also gentle on the stomach, making it an excellent choice for a daily supplement.\u003cbr\u003e90 capsules. Hasta certified product.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIngredients per Capsule:\u003c\/strong\u003e\u003cbr\u003eMagnesium bisglycinate 800 mg (120 mg elemental magnesium), encapsulating aids.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNuritional Info:\u003c\/strong\u003e\u003cbr\u003eDietary Supplement.\u003cbr\u003ePrecautions: Always read the label and use as directed. If you are on any medication, please consult with your health professional before taking this product. Vitamins and minerals are supplementary to and not a replacement for a balanced diet.\u003cbr\u003eTake up to 3 capsules daily or as required.","brand":"Pure","offers":[{"title":"Default Title","offer_id":47139114811559,"sku":"FP_37399","price":45.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5596\/4327\/files\/MediumProduct_JJGBWAkernel_796856.jpg?v=1760639624"},{"product_id":"pure-blackcurrant-recovery-200g","title":"Pure Blackcurrant Recovery 200G","description":"\u003cstrong\u003ePURE Blackcurrant Recovery\u003c\/strong\u003e is a concentrated powder made from real New Zealand Ben Ard blackcurrants.\u003cbr\u003e\u003cbr\u003e- 100% New Zealand blackcurrants\u003cbr\u003e- The equivalent of over 30 blackcurrants in every serving\u003cbr\u003e- 150mg of anthocyanins per serve\u003cbr\u003e- Good source of Vitamin C\u003cbr\u003e- 200g pouch is equivalent to over 1kg of fresh blackcurrants","brand":"Pure","offers":[{"title":"Default Title","offer_id":47139114909863,"sku":"FP_37427","price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5596\/4327\/files\/MediumProduct_226821jpg_101425.jpg?v=1760639631"},{"product_id":"pure-recovery-shake-pouch-475g","title":"Pure Recovery Shake Pouch 475G","description":"Recovery Shake (previously PURE Exercise Recovery) is a premium, natural post-exercise drink powder containing a delicious blend of raw organic cacao powder, milk proteins, New Zealand honey powder and electrolytes.\u003cbr\u003e\u003cbr\u003e- Formulated with 20 grams of protein per serve.\u003cbr\u003e- Carbohydrates to replenish glycogen stores.\u003cbr\u003e- Electrolytes to replace those lost in sweat\u003cbr\u003e- Easily mixes with water to optimise recovery window\u003cbr\u003e- Designed for post-exercise recovery to help your body recover faster while optimising strength and fitness gains made during exercise, PURE Recovery Shake will assist with muscle building and repair following exercise, in conjunction with a healthy and varied diet.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIngredients: Skim Milk Powder, Whole Milk Powder, Multi-Flora Manuka Honey Powder (20%), Whey Protein Concentrate, Organic Cacao Powder (5%), Natural Chocolate Flavour.\u003cbr\u003eContains Milk Products.\u003cbr\u003eAll claims are for the product when prepared as directed and when taken as part of a balanced lifestyle containing a variety of healthy foods.","brand":"Pure","offers":[{"title":"Default Title","offer_id":47139114975399,"sku":"FP_37439","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5596\/4327\/files\/MediumProduct_BHNHITkernel_299273.jpg?v=1760639644"},{"product_id":"pure-electrolyte-replacement-caps-4-capsule-sachet","title":"Pure Electrolyte Replacement Caps 4 Capsule Sachet","description":"\u003cstrong\u003eHelp maintain your body's electrolyte levels and to help replace minerals lost during sustained strenuous exercise.\u003c\/strong\u003e\u003cbr\u003ePURE Electrolyte Replacement Capsules are formulated to help maintain your body's electrolyte levels and to help replace minerals lost during sustained strenuous exercise.\u003cbr\u003eThey are also great in hot conditions when extra electrolytes are needed to help with muscle function and cramp prevention.\u003cbr\u003eWhy, How Much \u0026amp; When?\u003cbr\u003eElectrolyte, or mineral salt, capsules, are designed to replenish those naturally lost when we sweat. The predominant electrolyte is sodium followed by potassium, magnesium and calcium.\u003cbr\u003e\u003cbr\u003eThe most common reason for use is cramp prevention, however they also help to hydrate you by drawing water from your stomach into your body and into your cells. On a cellular level, these electrolytes literally allow your muscles to move so you can get from start to finish. Many people also report of feeling less fatigued during training \u0026amp; racing when they use electrolyte capsules.\u003cbr\u003eElectrolyte capsules can be used before and during training or racing, and also to help general hydration. You can preload on electrolytes leading into an event that is 2-3 hours in duration or for events in hot conditions. These capsules are also great to top up your electrolytes during hard training or racing. Recommended for endurance athletes or those requiring additional electrolytes due to high sweat rates and during hot conditions.\u003cbr\u003e\u003cbr\u003eEasy to consume - just swallow with water or sports drink while exercising. No need to dissolve. We have designed this product to be used alongside our hydration range. Added magnesium helps to support normal muscle function and contributes to a reduction in tiredness \u0026amp; fatigue, when taken as part of a varied \u0026amp; healthy diet.\u003cbr\u003e\u003cbr\u003eThe quantity required prior to racing differs based on individual requirements and dietary intake of salts, so if you're unsure on your own needs it may be worth checking in with a professional dietitian\/sports nutritionist. \u003cbr\u003e- Contains the electrolytes. Sodium, potassium, magnesium and calcium\u003cbr\u003e- 80 capsules per bottle\u003cbr\u003e- Tasteless vegan capsules\u003cbr\u003e- No added carbohydrates\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003eEach capsule contains mineral salts (sodium chloride 440mg, potassium citrate 150mg, magnesium citrate 100mg, calcium citrate 50mg), vitamins (B6 7mg, D3 2.5mcg), vegetarian encapsulating aids (171mg).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNutritional Information\u003c\/strong\u003e\u003cbr\u003eContains the electrolytes sodium, magnesium, potassium and calcium with added Vitamin D and Vitamin B6 for electrolyte absorption. Each capsule contains the following electrolytes: Sodium chloride 440mg Potassium citrate 150mg Magnesium citrate 100mg Calcium citrate 50mg. 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Bar50 is compact, tasty and delivers that vital energy lift you need when you need it most, whatever the adventure.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAll-natural high-energy bar. Tailored for the everyday adventure-seekers.\u003c\/strong\u003e\u003cbr\u003eBAR50 is a nutritionally complete, high-energy snack that contains a perfectly balanced amount of carbs, proteins, fat and fibre. Revitalising and flavourful, the BAR50 will help boost energy, combat tiredness and fight flavour fatigue on longer adventures.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGreat tasting, performance ready bars\u003c\/strong\u003e\u003cbr\u003eRice cakes used to be \u003cem\u003ede rigueur\u003c\/em\u003e in the Tour de France peloton for good reason. Bar50 pays homage to those foil-wrapped snacks of old, but updates them: improved density, better texture, streamlined shape, less weight per carb ratio, more energy. When there's no food around, you'll be glad you packed your BAR50.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTaste of victory\u003c\/strong\u003e\u003cbr\u003eAvailable in three delicious all natural flavours with zero artificial sweeteners, our brand-new energy bars take adventure snacking to a whole new level with over 50g+ of natural energy and 250kcals per product.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNot just your run of the mill energy bar.\u003c\/strong\u003e\u003cbr\u003eDeveloped by athletes. BAR50 is a high-energy snack, with a balanced macronutrient profile, that was developed by professional sports nutritionists and tested by athletes to ensure the perfect quick-release energy bar that tastes amazing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat goes into every Styrkr Bar50?\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e50g+ of carbohydrates\u003c\/strong\u003e - Perfect high-energy snack to maintain your hourly carbohydrate goals\u003cbr\u003e\u003cstrong\u003e250kcal per bar\u003c\/strong\u003e - Each bar provides over 250kcal, ideal for quick-release firepower\u003cbr\u003e\u003cstrong\u003eHigh electrolytes\u003c\/strong\u003e - Helps improve hydration and prevent muscle cramp\u003cbr\u003e\u003cstrong\u003eSoft, chewy and durable\u003c\/strong\u003e - A soft, chewy texture that's pleasing to eat, but dense enough to pack a powerful punch\u003cbr\u003e\u003cstrong\u003eFast, light and natural\u003c\/strong\u003e - Created using puffed rice and all natural 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